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Selling in the Wake of Frugality

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Business owners and leaders must recognize that this recession has brought on a new dynamic to our markets - long term frugal customers. When it comes to selling your product or solution today, you must develop new strategies.

1. Rethink Marketing:  Because most customers go to the net first, you need to get savvy with search engine marketing, blogs, Facebook pages, Twitter and so on. They will not only engage potential customers but also build a growing digital footprint.

2. Value Message: You need to reflect on and re-craft your message. There's an ROI in every decision making process these days so make sure you demonstrate your value proposition from the start.

3. Customer Feedback: During tough times, your customers may be looking for alternatives. This means you need to communicate more and perhaps even provide enhanced offerings. In fact, this may help increase "word of mouth," which could result in getting more customers. Ask your customers some questions, such as: What do you value the most? What else would you want? This can be extremely valuable in terms of targeting new customers, as well as fine-tuning your marketing.

4. Be Upbeat: In light of the negative media, it's not easy to be positive. But as a leader, you need to set a mood mood of resolve and optimism. It's critical for mobilizing your employees and building confidence with vendors and potential customers. Plus, its infectious and just plain old feels great!!!

If you would like more information about creating new marketing messages, mobilizing employees, or redesigning your sales process in light of the new situation -Request a Free Consultation.  We help business leaders achieve success through all of these strategies and more. 

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